The CEO of Staf Srl tells the company
A subsidiary of the Finlogic Group: the story of a success
Francesco Avogadro di Valdengo, CEO of Staf, has taken his steps within Staf Srl since its origins in the commercial management sector of key accounts, with the task of testing and setting up suppliers of raw materials, developing customer care responsive and efficient and intervening on suppliers’ equipment to improve them.
STAF Srl has founded in 1995 thanks to Cesare Filippazzi and Francesco Avogadro, both former employees of Step. The company’s production thus began and immediately the production of labels already printed with variable data began. This sector proved then as today, in strong development.
In 2006 Staf moved to the current plant and in 2019 the profitable acquisition by the Finlogic Group arrived, which amplified its potential.
Creation of printed labels for each sector
We interviewed Francesco Avogadro
What is the thing that excites you most in your work?
There are two things in my work that give me great satisfaction: the first is how to concretely translate a project that has only been conceived; the second, very rewarding, is to solve a problem personally for a customer in difficulty, providing wide-ranging advice and availability.
My availability and that of the production and commercial managers have always been widely appreciated by our customers who have always recognized STAF srl with a high degree of professionalism.
What is the importance (and why) of 3M labels?
Speaking of 3M labels, we have to make a premise: 3M has always managed to get its special materials approved for various applications, from automotive to chemical to electronics, etc.
3M has materials that in addition to being very particular and very expensive are also difficult to transform, which is why we have studied systems for the die-cutting of these products, managing to produce resistant and durable labels that many of our competitors do not deal with due to the excessive difficulty of processing. in relation to market demands.
Customization of labels
The real strength of Staf Srl
Could you tell us an episode that exemplifies the corporate customizations that only Staf can provide?
With pleasure. A request that was made to us years ago and which seemed difficult to resolve was related to labels in the health sector. The need was to have markers for identifying the sterilization of surgical instruments. We searched for inks that were functional for this purpose and, after some tests, we identified a manufacturer who supplied us with 4 types for as many specific applications: sterilization in autoclaves, sterilization with plasma gas, sterilization with ethylene oxide, and with gamma rays.
Another product that required an in-depth study was a label that had an area inside it without the front: the label was applied to equipment and a part of this equipment had to be accessed with a screwdriver or other tool, therefore ‘was the need to have an open hole in the label for accessing these tools).
In what direction do you think the label market is heading?
What I see today in the evolution of labels is the increase of so-called “ smart labels ”, ie labels equipped with RFID, which should replace or supplement traditional barcodes.
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